Please use this identifier to cite or link to this item: http://ena.lp.edu.ua:8080/handle/ntb/51794
Title: Manipulative advertising in Ukrainian media
Authors: Kitsa, Mariana
Affiliation: Lviv Polytechnic National University
Bibliographic description (Ukraine): Kitsa M. Manipulative advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November 2018, Lviv. — Lviv : Lviv Politechnic Publishing House, 2018. — P. 271–272. — (5th International academic conference “Law and psychology 2018” (LPS-2018)).
Bibliographic description (International): Kitsa M. Manipulative advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November 2018, Lviv. — Lviv : Lviv Politechnic Publishing House, 2018. — P. 271–272. — (5th International academic conference “Law and psychology 2018” (LPS-2018)).
Is part of: Litteris et Artibus : proceedings, 2018
Conference/Event: 8th International youth science forum «Litteris et Artibus»
Journal/Collection: Litteris et Artibus : proceedings
Issue Date: 22-Nov-2018
Publisher: Видавництво Львівської політехніки
Lviv Politechnic Publishing House
Place of the edition/event: Львів
Lviv
Temporal Coverage: 23–25 November 2018, Lviv
Keywords: advertising
manipulations
audience
law
media
Number of pages: 2
Page range: 271-272
Start page: 271
End page: 272
Abstract: In the article the expediency of determination of advertisement is reasonable as the pathogenic phenomenon. The basic signs of pathogenicity of text are analysed and an attempt to distinguish the basic criteria of pathogenicity of advertising text in the Ukrainian press is done.
URI: http://ena.lp.edu.ua:8080/handle/ntb/51794
ISBN: 978-966-941-294-2
Copyright owner: © Національний університет “Львівська політехніка”, 2018
URL for reference material: http://zakon2.rada.gov.ua
References (Ukraine): [1] B. V. Potiatynyk. Patogennyi tekst [Pathogenic text]. Lviv, Ukraine: PAIS, 1996, 296p.
[2] K. S. Serazhym. Tekstoznavstvo [Textual Studies]. Kyiv, Ukraine: VPZ KU, 2008, pp.156-157
[3] Zakon Ukrainy “Pro reklamu” [Law of Ukranie “On advertising”].Available: http://zakon2.rada.gov.ua [Oct. 5, 2018].
References (International): [1] B. V. Potiatynyk. Patogennyi tekst [Pathogenic text]. Lviv, Ukraine: PAIS, 1996, 296p.
[2] K. S. Serazhym. Tekstoznavstvo [Textual Studies]. Kyiv, Ukraine: VPZ KU, 2008, pp.156-157
[3] Zakon Ukrainy "Pro reklamu" [Law of Ukranie "On advertising"].Available: http://zakon2.rada.gov.ua [Oct. 5, 2018].
Content type: Conference Abstract
Appears in Collections:Litteris et Artibus. – 2018 р.

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