Please use this identifier to cite or link to this item:
Title: Consumer behavior in the scratch card market: a double-hurdle approach
Authors: Jaunky, Vishal
Ramchurn, Bhooshan
Bibliographic description (Ukraine): Jaunky V. Consumer behavior in the scratch card market: a double-hurdle approach / Vishal Jaunky, Bhooshan Ramchurn // Економіка і менеджмент : матеріали ІI Міжнародної конференції молодих вчених ЕМ-2011, 24–26 листопада 2011 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2011. – C. 206–209. – (3-й Міжнародний молодіжний фестиваль науки). – Bibliography: 9 titles.
Issue Date: 2011
Publisher: Видавництво Львівської політехніки
Keywords: gambling
Le Millionaire scratch cards
censored regression models
Abstract: This paper investigates how demographic and other forms of compulsive behaviour and personality are related to the buying frequency of Le Millionaire scratch cards. We employ cross-sectional micro-data obtained from our household drop-off survey with a sample size of 1007 observations. Consequently, we examine the double-hurdle model as an alternative to the Tobit model. The lognormal double-hurdle model is the best specification for the study according to the Vuong test. In essence, the “Big-Five” dimensions of personality traits, coupled with other factors such as age, gender, educational background, household income and marital status are found to play a sine qua non role in determining a consumer’s behaviour in the scratch card market.
Content type: Article
Appears in Collections:Економіка і менеджмент (EM-2011 ). – 2011 р.

Files in This Item:
File Description SizeFormat 
71-Jaunky-206-209.pdf223,54 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.