Please use this identifier to cite or link to this item: http://ena.lp.edu.ua:8080/handle/ntb/23682
Title: Sales channels selection for small industrial enterprises based on qualitative-quantitative characteristic criteria
Authors: Shpak, N.
Kyrylych, T.
Bibliographic description (Ukraine): Shpak N. Sales channels selection for small industrial enterprises based on qualitative-quantitative characteristic criteria / N. Shpak, T. Kyrylych // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2013. – Volum 2, number 4. – P. 78–88. – Bibliography: 20 titles.
Issue Date: 2013
Publisher: Національний університет "Львівська політехніка"
Keywords: small industrial enterprise
sales channel
characteristic criterion
method of radar
weight function
sales channels selection
Abstract: In the article, the qualitative and quantitative criteria to compare and evaluate separately direct and indirect sales channels for small industrial enterprises are systemized; the diagnostics of such channels is carried out for concrete enterprise, the application of graphical radar method for comparative analysis is substantiated, the use of the radar method is improved taking into account the weight function of characteristic criteria, the mechanism of diversification of sales channels for a small industrial enterprise is proposed.
URI: http://ena.lp.edu.ua:8080/handle/ntb/23682
Content type: Article
Appears in Collections:Econtechmod. – 2013. – Vol. 2, No. 4

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